Kevin Hume has taught media skills and strategies to the top level of decision-makers in government and the corporate world as well as in community and activist groups. He has well tested and proven media skills and strategies courses which can be tailor-made for you and your organization. Communications for You and Your Organisation
We live in a media age. Television, radio, print journalism, the internet all help ensure we are rarely out of touch with the media. And it profoundly shapes our times. But how to place the media in that wider context? What do the players think of their roles? What about substance as opposed to spin? How radical or conservative are media organizations? How do you find a way into a journalist's heart - if there is such a thing? And what motivates an audience to watch and believe? The Observations of Others
What does the media want when it calls you? How do you work out the real agenda and where your part lies within the media story? Understanding the tricks of the trade and an insight into media expectations are a necessary first step to survival in the media spotlight. What the Media Expects of You
Beyond the surface of your interaction with the media is hidden another set of usually unstated rules and expectations. Where do we get our most trusted sources of information in the media? Is sensationalism a suitable tactic the media will always take up and run with to your advantage? The media contest can often seem gladiatorial: Is it all heroes and villains? Does integrity matter? What the Media's About
'When I first met Kevin Hume in the mid 1970s he was a leading radio New Zealand current affairs journalist where his intelligent understanding of domestic and international current affairs was outstanding and his ability to communicate complex issues in an informed, calm manner distinguished him from other journalists. Returning to New Zealand at my request as my communications advisor 25 years later he was equally impressive in stressful situations under much pressure communicating material that was often complex and performing in a calm professional insightful manner that won the trust of those with whom he worked.' Margaret Wilson former Attorney General, Minister of Labor, Justice, Treaty of Waitangi Obligations and State Services now Speaker of the Parliament of New Zealand.
'On behalf of the Australian Conservation Foundation I would like to thank you for your services at the Environment Election Forum last night. Your skills at keeping the questions and answers on track; your witty repartee and ability to keep the politicians on their toes made the evening most enjoyable for all those who attended.' Janet Pettigrew, State Campaign Coordinator, ACF
'Thank you for accepting our invitation to MC the Annual Arts and Business Dinner, (with historian Humphrey McQueen as our Guest Speaker) hosted by the Minister for the Arts and by Kerry Stokes of Australian Capital Equity. We need someone (as MC) who is professional, adaptable and has flair!' Mary Wright, Public Affairs Manager WA Department for the Arts.